Marketing automation & digital strategy
When you need expert guidance or an extra pair of hands, New Ally Digital is here to help.
New Ally Digital, LLC is a digital marketing consultancy specializing in marketing automation--with deep knowledge of email marketing and inbound tactics.
Whether you just purchased a new marketing automation system and need help with implementation, or are looking to temporarily fill a gap in your marketing team, you’ve come to the right place.
You can't do it all...
or can you?
Everyone has been there. You have a killer marketing strategy for this quarter, but the experiments you are most excited to try keep getting pushed to the back burner. Maybe your team keeps getting pulled in different directions. Maybe someone is on leave. Maybe someone just quit.
You think hard about how to shift priorities and workload, but you don't see an easy fix. Piling more work onto an already stressed team is a recipe for disaster, and only one person really knows the ins and outs of your marketing automation system anyhow.
In other words, you don't have the internal resources to achieve your marketing goals. So what do you do?
Expand your capacity and add talent to your team with New Ally Digital.
New Ally Digital specializes in:
Marketing automation
Setting up automated workflows, creating landing pages and forms, designing and implementing lead scoring. Lead nurturing.
Email marketing
Creating templates, testing, scheduling, day-to-day execution.
Other digital marketing
Here is a sampling of other services we can provide: social media marketing; advertising on Google, Facebook, or LinkedIn; surveys through SurveyMonkey; data hygiene; report building; and minor graphic design work.
How, specifically, New Ally Digital can help you
Don't know if New Ally Digital can do the exact things you need? Here are just some of the tasks we can accomplish.
Marketing Operations Role
- Temporarily serve as the administrator for your marketing automation system
- Build workflows to send email, route leads, and cleanse data
- Create list segments from your marketing database
- Make landing pages and forms, then connect them together, and promote through email or online advertisements
- Provide guidance on A/B testing strategy
- Implement lead routing or lead scoring programs
- Write detailed documentation for your internal procedures
- Evaluate and refine processes that support the demand gen team
- Create and analyze reports that track lead conversion, KPIs and ROI
- Train others on how to use a marketing automation system
Email Marketing Tasks
- Create or modify existing HTML emails in accordance with your brand guidelines
- Make minor graphic design edits when you can't wait to get in the design team's queue
- Add personalization or "mail merge" fields to your emails
- Thoroughly test email for rendering before launch using Email on Acid (or similar tool)
- Upload lists. Properly sourced and cleaned, of course!
- Properly segment lists to include the target audience and exclude others based on your criteria
- Send emails
- Report on opens, clicks, leads, signups, sales or other KPIs
- Assist in troubleshooting deliverability issues
"Big Picture" Mindset
Sales and marketing alignment is critical to the success of your marketing programs.
A good relationship with your IT department doesn't hurt either.
That's why, no matter if the task at hand is big or small, New Ally Digital will always take into account the impact of marketing's efforts on your sales team and CRM. (And other departments, or components of the marketing tech stack, as needed.)
This means each change in a marketing automation system is carefully considered as to how it will affect lead flow and data integrity. It also means that before new marketing campaigns are launched, we'll take the time to: make sure leads are being captured; ensure proper tasks, to-dos, or notifications are being created; put proper reporting in place; and inform the sales team about when the marketing campaign will launch and what it will say.
We'll also work with you to develop a readiness-to-launch checklist.
Supporting your marketing stack
New Ally Digital knows the tools of the trade
Here are the more popular tools New Ally Digital supports:
- HubSpot
- Marketo
- Eloqua
- Salesforce Marketing Cloud
- Salesforce CRM
We also have experience with: Microsoft Office, GSuite, Tableau, SurveyMonkey, FormStack, Photoshop, Canva, Dreamweaver, Hootsuite, Trello, Asana, Basecamp, Google Analytics, Google Adwords, LinkedIn Ads, and Facebook Ads. This list is by no means comprehensive. Please contact us if you have a question about software or services not listed here.
Let's connect
Ready to hear more?
Email us at marketing@newallydigital.com
Call +1 (202) 505-3877
Or use the form on our contact page.
